Have you ever wondered if you can still make effective brochures for marketing? We’ve already explained why brochures are still relevant. Now that your brochures can still get results, your next step is to create an attractive design.
Continue reading and you’ll discover some practical tips for designing effective brochures.
Best Solution for Effective Brochure Designs
Before we cover 6 practical tips for designing effective brochures, you need to know the best solution: Print That Stuff. Our graphic design Liberty SC services can help you effortlessly create your next brochure.
6 Practical Tips for Designing Effective Brochures
What happens when you don’t want to pay for Print That Stuff’s professional graphic design services? Fortunately, we can print your print-ready graphics directly from your artwork file.
Although we can print any design, we can’t assume responsibility for the way your do-it-yourself design looks. As a matter of fact, if your artwork is really bad, we may require you to sign a non-disclosure agreement.
Besides embarrassing us, your poorly designed printed brochure may reflect poorly on your brand.
To get better results from your next brochure design, use the following tips.
Plan
Hold your horses! Before you start creating graphics, spend some time planning.
Even if you’ve designed postcards or flyers before, you may have difficulty meeting the challenges of brochure design.
Graphics
During the planning stage, assemble the various graphic elements that you want to include in your brochure. Quality matters, so don’t settle for screenshots or low-resolution images.
Content
What you you want to accomplish with your brochure? Get your messaging straight before you start your brochure’s layout.
Color Scheme
Choose colors that work well together to create a desirable effect. Although you should consider using a consistent color scheme for all your online and offline marketing material, you should also remember color psychology.
You can use color to affect your readers’ mood and inspire action.
Purpose
Your printed brochure should have a narrow and clear purpose. For instance, if you’re creating product brochures, limit each one to a single product or category.
When you limit the scope of your brochures, your clients can learn about the topic that interests them without wading though extraneous and distracting information.
Simplicity
Simplicity should characterize all your marketing material, including your brochures. In other words, you should avoid the temptation to add too many bells and whistles to your brochure.
The truth is that intricate and too many design elements make your work look appear cluttered, amateur, and illegible.
So, limit your designs to a maximum of four colors. Similarly, use three or fewer fonts for your typography.
Avoid all color combinations, fonts, graphics, and images that add ambiguity to your message.
Most importantly, use white space to emphasize your message and help your readers navigate your content.
Be Creative
Do you want an ordinary, run-of-the-mill brochure or do you want to create an “Aha!” moment?
Your brochure’s folds contribute to your reader’s experience, so feel free to experiment. Also, try using a particular fold for each type of brochure that you produce.
If you’re designing for a restaurant, you may want to create menus that use a standard half fold design for patrons who dine in your facility. However, you may want to design a tri-fold menu for your customers who order take-out.
You can use some other popular folds to distinguish your brochures from one another and from your competitors’ brochures:
- Z-fold.
- Open Gate.
- Closed Gate.
- Accordion.
- Half-then-tri-fold.
Paper
It’s OK to think about the cost of paper as you select it. However, choosing the wrong paper can destroy even a well-designed brochure. At Print That Stuff, we recommend finding a balance between price and quality. Additionally, we can help you choose between coated and uncoated stock.
Assessment
After using the above 5 practical tips for designing effective brochures, assess your results. To do this, add a unique email address, phone number, or coupon code to each one. That way, you can track the source of your leads.
Also, pay attention to customer feedback. Although you may not want to order reprints right away, keep a list of revisions for each of your brochures, so the next version can deliver superior results.
Going Further
Contact Print That Stuff right now. Our professional account managers, designers, and printers provide valuable options that can help you get the most from your time, budget, and effort.
We’re located in Downtown Liberty SC. Our service area extends throughout the Liberty metropolitan area and includes many upstate cities:
- Greenville SC.
- Easley SC.
- Clemson SC.
- Seneca SC.
- Six Mile SC.
- Central SC.
- Pickens SC
Our graphics design and printing services are also available to clients throughout the southeastern USA.
To learn more about why the printed marketing brochure is not dead, read this article at Inc.com.