Printed brochures are marketing tools that businesses use to promote their products and brand. However, now that so many small businesses are pursuing digital marketing strategies, are brochures still relevant?
Regardless of whether your brochure comes in trifold, booklet, or another format, it can play a vital role in your sales effort. As a matter of fact, you can even post digital versions of your brochures to support your online marketing effort.
That fact leads to one of the top reasons why brochures are relevant: v
Continue reading to learn more.
If you’re in a hurry, contact Print That Stuff right now to start designing and producing the perfect brochure for your small business.
Are Brochures Still Relevant?
Your small business can benefit from the use of marketing brochures. Here are the top reasons why.
If you’re unfamiliar with brochures, take a moment to learn about them now.
You can place brochures in your local store to give shoppers information about your products and services. Even if they don’t buy from you right away, they will go home with an attractive presentation of your business and products.
Similarly, you can increase public awareness of your brand by placing your brochures on local bulletin boards and in other local businesses. You can also place your brochures in waiting rooms and offices where your ideal customers are likely to spend time.
Additionally, when you create printed brochures, you can post them to your company’s website and social media pages to reach online audiences.
Have you ever been to a bank? If so, you’ve already seen how versatile brochures can be.
Banks have brochures that describe and promote every category of service that they offer. So, while people wait to see a banker or teller, they can learn about new ways their bank can help them with their business.
Have you ever been to a trade show? If so, you can ask Print That Stuff to help you create brochures that complement your trade show display. At the show, you and your team can hand your brochures to attendees.
If you ship orders, you can place your brochure inside every package. If you sell to walk-in customers, you can put a brochure inside every bag.
You can also send your printed marketing brochures through the mail, adding new possibilities to direct mail campaigns.
Do you already use brochures? If so, then you already know how versatile they can be. Do you have experiences with brochures that you’d like to share? Describe it in an email and send it to firstname.lastname@example.org.
They appeal to human nature
People often like to keep brochures that have an attractive design and provide valuable information.
When people need to reference the information contained in a brochure, they can quickly pick it up and review it without needing an electronic device.
In other words, your brochure extends the duration of sales contacts.
Long after your initial encounter with prospective customers, your brochures can inspire people to buy your products and services.
Small businesses often don’t have a dedicated marketing budget, but they should. Nevertheless, brochures provide a simple and affordable way to communicate with prospective clients.
Unlike online advertising, where you often spend money reaching people who have no interest in your products, printed brochures help you reach prospects who are interested in your offerings.
So, in addition to being affordable to produce, brochures can deliver to you an above-average ROI.
When you choose Print That Stuff, we’ll help you create attractive brochures that won’t break the bank. In addition to optimizing your design to meet your budget, we can also help you determine how many brochures to print.
Generally speaking, the cost per brochure decreases as you increase the quantity ordered. Moreover, other factors affect the cost of brochures such as their size, quality of paper, and the number of colors used.
You don’t have to travel a long distance to find a small business printer who can support your business.
Print That Stuff is your local printer in Liberty SC. However, we also serve businesses in nearby cities and towns:
- Easley SC
- Pickens SC
- Six Mile SC
- Central SC
- Much of Upstate South Carolina.
If already have a print-ready brochure, we can print it for you.
Do you need help with a design? You can choose to work with our in-house designer.
In other words, using brochures for your business is convenient, when you choose Print That Stuff.
Contact us now to get started with your new brochure.
Nowadays, people are bombarded with advertisements. Consequently, some people tune them out completely. Others may notice your ads only to quickly forget them.
With printed brochures, you get long-term exposure. Even if shoppers forget about your brand after leaving your store, they will remember it when they pull out your brochure when they get home.
Months later, a person who has your marketing brochure may refer to it again when they get ready to buy. Also, people can pass your brochure to others who may benefit from your offerings.
Ultimately, printed marketing brochures can expose your brand to prospects and customers that you might otherwise never reach.
Brochures are still relevant because you can use them for sales promotions. In addition to providing the details of a particular sales campaign, your brochure can include coupons that shoppers can use in your store.
You can even use your printed brochures to support online shopping. Simply include coupon codes that shoppers can use at checkout.
Unify your online and offline marketing strategies by using your brochures to promote your digital presence.
By including your website URL, email address, and social media profiles in your brochures, you make it easy for people to connect with your business.
You can use technology and creativity to simplify the connection between your brochure and the online world.
For instance, try adding a scannable QR code that can take people directly to additional information or a special offer. In the future, you will probably have ways to use augmented reality technology to add a new dimension to your printed marketing brochures.
Have you ever gone to buy a car and not seen brochures at the dealership?
If that ever happened, you’d wonder whether you were in a reputable establishment.
Let’s face it: Having professional-looking brochures available can support your sales pitches while enhancing the credibility, authenticity, and dignity of your brand.
Get started right now
Now that you know the answer to your question, “Are brochures still relevant?”, it’s time for you to act.
Brochures are relevant. They’re everywhere you go. They’re in the stores and offices that you visit.
If you’re not using printed brochures, you could be leaving money on the table. Change that right now.
As your local small business printer, Print That Stuff can work with you to equip your business with brochures and other printed marketing materials that can grow your sales and your bottom line.