How many times does someone hand you a business card? That’s a great way to make an introduction, isn’t it? As a matter of fact, you should always have a business card to exchange, so you can use business card marketing to your advantage.
Print That Stuff is your local business card printer in Liberty SC. Additionally, we can design business cards for small businesses located in nearby cities and towns, including Easley SC, Pickens, SC, Six Mile SC, and Central SC. Our service area extends to much of Upstate South Carolina.
So, what are you waiting for? Continue reading to learn how business card marketing gives you a powerful way to spread awareness of you, your brand, and your business to everyone you meet.
Grow your business with business card marketing
Just admit it. You don’t do much with the businesses cards that you receive. Do you throw them away? Do you create a stack of them on your desk or in a drawer?
Come to think of it, unless you’ve used a creative design, the people who have your business card have probably added it to their pile and may never see it again.
Don’t you want your business card to accomplish more than just collect dust?
Now is the time to get a new perspective. Do you know that your best marketing tool might be in your pocket?
Here are some ways to use business card marketing to turn your card into a valuable business marketing tool.
Give it a purpose
For sure, your business card supplies basic information to the people you meet:
- Your name.
- Business name.
- Contact info.
As a matter of fact, it’s probably just like everyone else’s. Snooze.
Infuse pizzaz into your card by expanding its purpose. Make it a full-fledged advertising solution. Find creative ways to make people want to have your card. Give them a reason to remember and talk about it.
Everyone likes a game, especially if they can win something. So, why not convert your business card into a scratch-off card? You can also create cards that double as event tickets or stickers.
Want to discuss your ideas? Design your business card now. Print That Stuff is your local printer in Liberty SC. We’ll help you create a memorable conversation starter that also promotes your business.
In the online world, digital marketing gives you a chance to track the behavior of your audience as they interact with your brand via your website and social media profiles.
What if you could use your business card to generate additional marketing data? You can.
For instance, you could use adding a QR code to your business card as a marketing tactic. That way, people can scan it with their phone to learn more about you and your brand.
In many cases, the novelty could be enough to motivate action. However, you can also provide incentives to scan your code such as a free download, game, or discount.
Generally speaking, this can grow your business in two ways. First, you create a unique experience that makes your business stand out from others. Second, it gives you valuable feedback that you can use for marketing.
If your code leads to a unique URL on your website, you can monitor the effectiveness of your business card using tools such as Google Analytics. Every time someone visits that page, you know they scanned your business card.
If you distribute a lot of cards and get little or no responses, you can take remedial action to improve your business card marketing strategy:
- Improve the way you present yourself to new contacts.
- Provide a better incentive.
- Try a different business card design.
As time passes, you can gain valuable insights into your audience while also improving your marketing message.
Want to know more about how a business card from Print That Stuff can drive your digital marketing? Let us know.
Make your business card entertaining by adding a fun fact. This can “break the ice” to start conversations while pleasantly amusing everyone who sees your card.
For instance, a digital marketer might mention that “88% of mobile searches are for local businesses.”
If you own a pizza restaurant, your card might say, “36% of people consider pizza the perfect breakfast.”
You should also consider using the back of your business card to advertise. For starters, you could promote your flagship product service or an upcoming product rollout.
Rather than directly promoting your business, consider leveraging the benefits of testimonials to do the job. After all, what your customers say about your brand can influence buying decisions more than your branded marketing messages.
Every time you interact with a prospective customer, create a memorable encounter. As you hand your card to them, give your recipients a compliment or share something personal about yourself.
Also, ask other people to give you their business card. If they don’t have one, ask for their contact information and promise to give them a follow-up call. That way, when you contact them, they won’t be surprised.
Business card marketing for your small business involves much more than promoting your business and brand. It also requires you to put people ahead of profits.
Right now, many consumers are socially conscious. If your business supports a worthy cause, mention it on your business card. For example, if your business supports charities that feed the homeless or fight poverty, people need to know about it.
Finally, sometimes people remember faces better than names. If you want to make sure people remember you, consider ordering business cards that include your photo.
In the end, your business card gives you many opportunities to grow your business.
Use your imagination and creativity. Contact PTS. We provide the printing services Liberty, SC businesses depend on.
What are your business card tips?
Have you had a memorable experience with either giving or receiving a business card? Have you ever seen any remarkable designs? Do you have tips for what to do and what not to do with business cards?