Why should you order printed marketing material for your business? It seems like everything and everyone is now online. So, why bother? Ultimately, when you ask, “Is print marketing still relevant?”, you have a good question.
Think about the digital world.
Online ads are everywhere. They’re on Google. They’re on your favorite social networks. They’re plastered all over your favorite websites.
You can reach a lot of people via paid online advertising. However, you need to remember a few things:
- People can get immune to (and tune-out from) online ads. After a while, they stop noticing them.
- More people now than ever use ad blockers, so they may never see your ads. According to Inc.com, ad blocking represents one of the top trends that affect online marketing.
- Online advertising can miss people who rarely use social media or the internet in general.
- Digital ads may not create a lasting impression because they are intangible.
- Multi-channel marketing strategies can create synergies as you build your brand.
In other words, you leave money on the table if you don’t use printed marketing materials.
But I thought that print marketing was dead!
Many small business owners make the mistake of focusing on digital marketing channels such as their website and social media.
However, if you ignore print marketing in Liberty SC, Easley SC, Pickens SC, or any other city, you’re leaving money on the table.
Why?
You need a multi-channel approach to marketing to reach prospective customers. Some people may never see your brand on social media, but they might see it while you’re walking downtown. Get it?
You can find businesses everywhere that realize that print isn’t dead: Just look at billboards.
You can find them in newspapers and magazines. Roadside signs carry their logo.
You can even find them on shopping carts and business cards.
So, if you want to attract local customers to your local business, you need print marketing. That means that you need Print That Stuff.
If you’re ready to grow your business, contact us right now. We’re your local graphic design firm in Liberty SC. We’re convenient to many Upstate South Carolina cities:
- Powdersville SC.
- Clemson SC.
- Central SC.
- Norris SC.
- Six Mile SC.
- Seneca SC.
- Greenville SC.
Essentially, Print That Stuff serves most of Upstate South Carolina. Our service area extends to Charlotte NC, Atlanta GA, and other cities in the southeastern USA.
Is print marketing still relevant?
“Yes!” Continue reading to find out why print marketing is relevant and how Print That Stuff can help.
Branding
What do people think about your brand? This matters because, as the saying goes, “perception is reality.”
Sure, you can’t control what people think, but you can have a marketing strategy that aims to influence how people think of your business.
Printed marketing material gives you a chance to communicate messages to prospective customers and other people you meet:
- Trust.
- Professionalism.
- Credibility.
- Value.
- Quality.
- Personality.
Print That Stuff (PTS) is your one-stop shop to get printed materials and products. Use them to create a brand that resonates with your target market.
We’re the small business printer chosen by companies in Liberty SC and Pickens County SC.
Visibility
Marketing studies show that almost three-quarters of consumers choose to buy from brands they recognize.
What happens if nobody recognizes your brand?
Without printed marketing materials, people will never consider your business and brand as an option. Do you enjoy passing up all those chances to sell?
Ideally, you already know that your logo and everything your business does online and offline should consistently communicate a distinct message.
You should also have a brand that’s memorable.
What are you doing to get attention for your business?
Printed marketing and promotional material can make your brand stand out in your community and industry.
Print That Stuff services include designing and printing marketing material that can build your brand:
- Posters
- T-shirts
- Hats
- Flyers
- Mailers
- Billboards
- Signs
- Business cards
- Pens
- Product brochures
- Trade show booths
Use your imagination.
You’ll be surprised at the many ways printed marketing materials can create memorable, long-lasting experiences with your brand.
Promote digital
Print marketing is less old-fashioned than you might at first think.
As a matter of fact, you can use modern elements to connect the tangible with the digital:
- QR Codes
- Social media addresses
- Website URL
- Email address
- Infographics
To put it differently, printed materials from Print That Stuff Liberty Sc can boost your brand online.
Contact PTS today
Is print marketing still relevant? As you’ve just read, it is. In fact, print marketing should comprise a major part of your marketing strategy.
What are you waiting for? Contact Print That Stuff right now to get a free quote.
We won’t pressure you. However, we will help you understand how you can build your brand. Consequently, your relationship with Print That Stuff may result in growth in terms of your customer base, revenue, and profitability.
Did you know that we provide professional graphic design and print marketing materials?
Contact Print That Stuff today to learn more.
Editor’s Note: This post was originally published on October 2, 2018. It was updated for accuracy and completeness on May 20, 2019.
Read more about how printing and print marketing can turbocharge your business:
- Screen Printing Liberty SC
- Benefits of print marketing
- Why you need local print management services (You do)